LG Electronics (LG) lifestyle displays are set to make a bold statement with a new display at Salone del Mobile during this year’s Milan Design Week from April 17-22. “A Life Extraordinary” is a multi-sensory exhibition featuring the LG OLED Objet collection. More than an artistic medium, Lifestyle screens are presented as works of art, highlighting the seamless and inspiring integration of technology and evocative design. Through far-reaching initiatives, LG seeks to increase awareness of its Lifestyle displays and ultimately expand the availability of this unique range.
A leading lifestyle innovator, LG is constantly exploring new ways to enhance the consumer experience. To create something extraordinary for the upcoming event in Milan, LG has teamed up with high-end Dutch lifestyle brand Moooi. The two companies have worked together to carefully curate a range of diverse vignettes, with the concept of each space elegantly communicated through LG’s Lifestyle screens and Moooi’s creative interior objects and designs. Instantly iconic, LG’s Lifestyle displays take advantage of the company’s superior OLED technology, which has continuously evolved over the past decade to deliver superior picture quality and stylish, functional designs that enhance the lifestyle and viewing experiences of users.
Visitors will have the privilege of seeing these exclusive artistic creations, LG OLED Objet Collection TVs infused with Moooi’s eclectic and playful aesthetic elements adorned with decorative prints. Part of the Lifestyle Screen range, Object Collection LG OLED TVs are beautiful to behold and offer greater spatial and decorative flexibility. Each model functions as a sophisticated interior item that enhances the look and feel of one’s home while providing stunning cinematic experiences.
LG OLED Objet Collection Posé blurs the line between high-end screen and bespoke furniture. Offering flexible installation and the ability to blend seamlessly into virtually any living space, Posé has an angular, minimalist design softened by the thoughtful use of fabric elements and subtly rounded lines. The aesthetic appearance of the TV enhances the surrounding decor, while its efficient connection management system helps users enjoy a cleaner space by minimizing cable clutter.
As well as looking stylish from every angle, Posé delivers superb OLED evo picture quality with vibrant, distortion-free colors from virtually any vantage point. And when not in use for watching movies or shows, Posé can be switched to Gallery mode; allowing users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.
Another lifestyle-enhancing display, LG’s Objet OLED Collection Easel also offers superior OLED evo picture quality along with an effortlessly sleek design that can lift its interior. The easel is ideal for those who want to bring a modern art salon vibe to their living room. Its distinctive design resembles an artist’s easel and allows for elegant wall installation, creating a sophisticated ambiance and blending in seamlessly with any decor style or color scheme.
In addition to TVs, LG will showcase other ornate art-inspired creations from Moooi, such as LG XBOOM 360, a sleek portable speaker that delivers a multi-sensory experience that combines exceptional audio performance with a laptop-like form factor. vase with integrated mood lighting ideal for indoors. or outdoor use.
“LG OLED demonstrates our continued commitment to elevating customer lifestyles and enriching user experiences through a seamless fusion of technology and art,” said Kate Oh, Vice President of Brand Communication Division. at LG Home Entertainment Company. “Our renewed collaboration with Moooi is a great example of how we continue to create extraordinary experiences based on innovation and exquisite design.”
“In a Moooi world imagined by LG OLED, technology enhances aesthetics and drives creativity,” said Marcel Wanders, co-founder and creative director of Moooi. “Together, we’re on a mission to show how technological consumer goods can become desirable interior design pieces that bring harmony to a space.”
Visitors to the LG/Moooi exhibition can enjoy the creative pieces of LG’s Moooi-inspired Lifestyle Display during Milan Design Week on April 17 (by invitation only) and April 18-22 (open at public) at the Salone dei Tessuti located at 29 Via S. Gregorio in Milan.
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