How Campari turned Bulldog Gin into fashion's favorite spirit – WWD

How Campari turned Bulldog Gin into fashion’s favorite spirit – WWD

When former JP Morgan investment banker Anshuman Vohra launched his gin brand in 2007 in the United States, the American scene was still transforming and very much in tune with the cosmos that the four female characters from “Sex & The City” usually drank. Inspired by his father’s penchant for a gin and tonic cocktail,